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Marketing, 4e** Author-Editor:Sandhusen Get comprehensive

SKU: 38684744395

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Description

Get comprehensive

it is compact enough for bedside use and sufficiently comprehensive for self-study

Offering a concise

Pages: 578

Marketing, 4e** Author-Editor:Sandhusen Get comprehensivePages: 450, Specialty: BIZ, Publisher: Barron's, Publication Year: 2006, Cover: Paperback, Dimensions: 149. 86x226. 06x35. 56mm Professor Richard Sandhusen's brand new and important fourth edition of "Marketing " explains how four digital age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems decision support, relationship marketing, integrated

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